OBJECTIVE

Develop a playful yet bold beverage brand identity that explores

creativity through character-based illustration and storytelling,

targeting a youthful and expressive audience.
 

PROCESS

Two distinct can designs were created using illustrative storytelling.

One concept features a monster riding a skateboard, symbolizing freedom and energy, while the second depicts creatures emerging from a character, representing inner creativity and emotional control.

The designs were fully developed in Adobe Photoshop, including product mockups to visualize real-world application and branding impact.

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MEDIUM/TOOLS USED

Adobe Photoshop