![RojasPersonalBrand [Recovered]-04_edited](https://static.wixstatic.com/media/88caa0_a16c3b39c9f9453fbb9d057f0a989240~mv2.png/v1/fill/w_162,h_71,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/RojasPersonalBrand%20%5BRecovered%5D-04_edited.png)
Quote Animation
OBJECTIVE
Transform a quote into a visual motion piece that
communicates meaning through typography, animation, and visual storytelling
PROCESS
The design was first illustrated in Adobe Illustrator and then animated in Adobe After Effects. The composition focused on expressive typography and timing to enhance the emotional and conceptual meaning of the quote:
“The only thing necessary for the triumph of evil is for good men to do nothing.”
The animation explores moral tension and reflection through motion pacing and visual transitions.
MEDIUM/TOOLS USED
Adobe Illustrator, Adobe After Effects
Cookiester Motion Graphics Campaign
OBJECTIVE
Develop an original character-driven motion graphics advertisement by creating a unique mascot and bringing it to life through animation. The goal was to build a memorable brand personality and communicate a product concept through engaging visual storytelling.
PROCESS
An original character named Cookiester was designed as the face of a fictional cookie brand. Inspired by retro 1970s aesthetics, the character features sunglasses, sneakers, and a distinctive hairstyle to create a fun and recognizable identity. The animation follows Cookiester as he responds to a call for help and arrives like a superhero to deliver his product, reinforcing the brand's playful and energetic personality.
The character was illustrated in Adobe Illustrator and animated in Adobe After Effects. Motion, timing, and storytelling techniques were used to create a promotional advertisement that highlights both the character and the product.
MEDIUM / TOOLS USED
Adobe Illustrator
Adobe After Effects
