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Beer Identity “Piba”
OBJECTIVE
Develop a conceptual beer brand identity that communicates different moments of the day—morning, afternoon, and night—positioning the product as a social experience meant to be shared responsibly with friends and family. The goal was to build a strong visual identity that feels authentic, premium, and culturally inspired.
PROCESS
The brand identity was developed starting with conceptual
exploration and naming, followed by logo design inspired by Māoricultural symbolism to convey authenticity and strength. A refined color palette of gold and black was selected to communicate elegance, exclusivity, and premium positioning. The packaging and visual applications were developed through mockups to simulate real-world brand presence and consumer interaction.
MEDIUM/TOOLS USED
Adobe Illustrator, Adobe Photoshop
“The Church Key Bistro Pub”
OBJECTIVE
Redesign and extend the visual identity of an existing restaurant by developing a cohesive brand system, including logo refinement, food truck design, and menu layout to enhance customer experience and brand visibility.
PROCESS
The project began with logo redesign in Adobe Illustrator, focusing on clarity, refinement, and brand consistency. A food truck exterior was developed as a mobile branding application, alongside a structured menu system. Mockups were created in Adobe Photoshop to visualize real-world implementation and customer interaction.
MEDIUM/TOOLS USED
Adobe Illustrator, Adobe Photoshop
